Fitted
Fitness Made Simple (desktop first layout)
Fitted is a fitness app designed for anyone looking to ease back into working out—no pressure, no complicated routines. Whether you're exercising at home or with minimal equipment, Fitted offers approachable workouts, expert guidance, and motivation to help you stay consistent. With a lighthearted design and a focus on progress over perfection, Fitted makes fitness feel fun, flexible, and achievable.
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Discovery
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Design
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Project Summary
The Challenge
Many people struggle to maintain a consistent fitness routine, especially when getting back into working out. They often feel overwhelmed by rigid workout plans, high-intensity expectations, and gym culture. The lack of approachable, beginner-friendly fitness apps makes it difficult for users to stay motivated and engaged.
The Solution
Fitted is a fitness app designed to make getting back into exercise easy and enjoyable. With a lighthearted, encouraging approach, Fitted provides personalized workout recommendations that fit users' lifestyles—whether they prefer home workouts or minimal equipment routines. The app’s intuitive interface, supportive community features, and motivational tracking system help users stay consistent without the pressure of perfection.
The Process
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User Research – Conducted surveys and interviews to understand pain points and motivations of users returning to fitness.
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Competitive Analysis – Evaluated existing fitness apps to identify gaps in user experience and accessibility.
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Ideation & Wireframing – Sketched initial concepts and created low-fidelity wireframes, prioritizing ease of use and motivation-driven features.
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UI Design & Branding – Developed an approachable, energetic visual identity using an analogous/sympathetic color scheme to keep the interface engaging yet easy on the eyes.
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Prototyping & Testing – Built interactive prototypes and conducted usability tests to refine navigation, workout customization, and progress tracking features.
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Iteration & Refinement – Integrated user feedback to optimize the design, ensuring a seamless and motivating fitness experience.
My Role:​​​
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Concept development and strategy
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Researcher
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Designer
Time Frame​​​:
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6 Months
Tools:​
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Figma
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Lyssna
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Optimal
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Chat GPT
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ShutterStock
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Research
User Centered Design
1. Understanding Users
I conducted interviews and surveys with people trying to get back into fitness to understand their struggles and motivations.
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Key Findings:
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Many feel overwhelmed by strict workout plans.
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They want flexibility and easy-to-follow workouts.
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Gym culture can be intimidating, so home workouts are preferred.
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Staying consistent is a major challenge, but rigid goal-setting can feel discouraging.
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2. Competitive Analysis
I analyzed popular fitness apps to see what worked and what didn’t.
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Some were too intense or data-heavy, making them intimidating.
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Others lacked clear guidance for beginners.
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Few apps offered customized, pressure-free workouts for those easing back into fitness.
3. User Personas
I created user personas to represent different types of users and their needs.
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Example: Emma, 28 – A busy professional who prefers home workouts and needs simple, motivating routines to stay consistent.
Discovery Phases
Competitor Analysis
Audience Definition
User Scenarios
Competitive Analysis
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To position Fitted effectively, I analyzed competing fitness apps, identifying their strengths, weaknesses, and areas for improvement. Srong competitors included:
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Nike Training Club​
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Peloton
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Home Workout (by Leap Fitness Group)
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Common Issues in these Existing Apps
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Too rigid for beginners – Many apps assume users already have workout experience.
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Overwhelming interfaces – Some apps clutter the experience with excessive data or options.
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Lack of motivation features – Few apps focus on building confidence and celebrating small wins.​​
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Audience Definition
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Fitted is designed for individuals who want to get back into fitness but struggle with motivation, consistency, or intimidation from traditional workout programs.
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User Scenarios
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Getting Back into Fitness - Emma, 28, Busy Professional – Emma hasn’t worked out in months and needs an easy way to restart. She uses Fitted’s short, low-impact workouts and enjoys the encouragement without pressure.
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Quick Workouts for a Busy Schedule - Ryan, 32, Student & Part-Time Worker – With little free time, Ryan needs fast, no-equipment workouts. Fitted lets him filter by duration and energy level, making it easy to stay active.
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Avoiding Gym Anxiety - Sophie, 25, Beginner – Sophie feels intimidated by gyms. Fitted’s beginner-friendly, guided home workouts help her build confidence at her own pace.
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Name: Sophie
Age: 29
Gender: Female
Location: Philadelphia, PA
Occupation: HR Director
"I want to get back into working out, but every fitness app I’ve tried feels too intense or time-consuming. I need something simple, flexible, and encouraging—without making me feel guilty for missing a day."
Background
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Sophie is a 29-year-old professional working in Human Resources. She has always enjoyed being active but has struggled to maintain a consistent fitness routine due to her busy work life. After taking a break from working out, Sophie is ready to get back into a fitness routine but feels unsure about where to start. She’s comfortable with technology and prefers apps that are easy to navigate and fit into her hectic lifestyle.
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Goals
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Return to a regular fitness routine that fits her busy schedule.
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Find simple, beginner-friendly workouts that she can easily integrate into her day.
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Stay motivated without feeling pressure or guilt if she misses a day.
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Build long-term fitness habits without feeling overwhelmed.
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Pain Points
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Struggles to find apps that don’t feel too intense or time-consuming.
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Feels overwhelmed by complex fitness plans that don’t fit her lifestyle.
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Gets discouraged when apps focus too much on performance or perfection.
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Needs an app that’s flexible and allows her to work out at her own pace.
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Refining My Design
Style Guide
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Look and feel: conveys a professional, approachable, and modern vibe. Design and colors: Clean, minimalist design with a navy-dominated color palette exudes trust and reliability, while bright secondary colors and rounded icons add warmth and friendliness. 
Images: The use of diverse, human-centered imagery emphasizes inclusivity,
Typography: clean typography ensures readability and accessibility. 
Overall: I prioritized organization, and a user-friendly, balance of professionalism with approachability.
Buttons
Colors
Nav Bar buttons (18 px)
Primary
Primary (327x40 px)
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Secondary
Typography
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Secondary (93x40 px) Corner Radius: 8
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Icons
Images
UI elements
Play video icons
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Logo
HEX: FF8024 / B95A14
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Badge icon for workout completion
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Low Fidelity Prototypes to high Fidelity, Using Figma
Low Fidelity
High Fidelity
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Summary:
Through the development of Fitted, a fitness app aimed at people getting back into working out, I applied key UX/UI design principles to create an intuitive and motivating user experience.
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User Research & Insights – Conducted user interviews and surveys to understand challenges faced by individuals restarting their fitness journey. Developed personas to guide design decisions.
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Wireframing & Prototyping – Created low- and high-fidelity wireframes to map out user flows and test interactions before refining the final design.
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Visual Design & Branding – Chose an analogous/sympathetic color scheme for an energetic yet approachable feel, balancing dark, easy-on-the-eyes tones with vibrant orange accents for motivation. Focused on typography, layout, and UI consistency.
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Accessibility & Usability – Designed with accessibility in mind, ensuring clear navigation, readable text, and intuitive interactions. Conducted usability tests to gather feedback and iterate on improvements.
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Responsive & Scalable Design – Applied responsive design principles to optimize the experience across mobile and desktop devices.
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This project helped me refine my UX/UI skills while reinforcing the importance of user-centered design, visual cohesion, and iterative improvements based on real user feedback.